Creative Direction for Sephora’s first Fragrance ever (Do Not Drink), For a primary target of Gen Z consumers, the project Featured 2 Instagram Creators (Roman Bratschi and Jessica Herrington) to craft 3D Motion Films and AR Filters to appeal to the social-first nature of young audiences.
The Campaign was a hit, garnering +17.2pts in Ad Recall (vs +7.8pt benchmark) and was a featured Instagram Case Study, proving that large Brands can collaborate with Creators to drive real business results.
