THE LONGEST LIVE
In late 2019, a carefully restored Spitfire took off from London to embark on a round-the-world flight. IWC Schaffhausen lent its support to the “Silver Spitfire – The Longest Flight” as the main partner of the expedition. The event was captured by a continuous Livestream Creative Directed and orchestrated by HAN JINN garnering 285k video views and 20% viewed impressions in the airport.
The 1st cross-channel FACEBOOK LIVE
Streamed simultaneously on Facebook LIVE and digital out-of-home (DOOH) screens at Charles de Gaulle Airport in Paris, this marked the first-ever cross-channel Facebook LIVE that brought the experience to waiting audiences in physical airports.
The Longest Live
To capture the record-breaking longest flight ever made by a Spitfire airplane, we orchestrated the Longest Live on Facebook with a duration of 16 hrs of straight broadcast recorded here by a fight tracker inspired by the IWC Pilot’s Watch.
